If you’re just getting your feet wet in the world of search engine optimization (SEO), there may still be a lot of things that remain unclear to you. This is only natural, as even SEO experts can have difficulties in keeping up with all the latest changes in the industry. But if you truly want to up your game, then you can’t go wrong with mastering the basics. Although plenty has changed in the SEO landscape, the basics remain largely the same. In this resource, you’ll learn one of the most essential things to keep in mind as a webmaster: the difference between on page versus off page SEO.
On Page SEO
Basically, on page SEO consists of different optimization techniques that directly involve your website. Various on page elements can influence organic rankings, which is why it’s important to keep these things in check to increase the odds of ranking prominently for relevant search terms. Some of these elements include URL structure, keywords in the content, and navigation links. Far too many webmasters immediately jump straight to off page SEO without first taking a look at the efficiency of their on-page SEO.
Keyword research is among the most essential aspects that fall under this category. Your content must be optimized for keywords that do not simply generate a lot of traffic, but also show high buyer intent. This gives your website a better chance of boosting conversions. Your category pages must also be well-organized to make it easy for search engine crawlers and online visitors to navigate your website. Your page load speed must also be optimized, as visitors usually hit the back button when a webpage takes too long to load. If you need on page SEO done correctly, you utilize the Eagle Genius Melbourne SEO Experts http://eaglegenius.com/melbourne-seo/. They offer the best SEO in Melbourne. You can follow Eagle Genius Pinterest for their SEO training.
Off Page SEO
As the term suggests, off page SEO deals with tactics that do not directly involve your website. The most prominent off page strategy is link building. This is, undoubtedly, the favorite technique used by countless webmasters. However, not all of them know what they’re doing. When it comes to building links, it’s vital to prioritize quality over quantity. Search engine algorithms have long cracked down on websites that only have backlinks from low-quality pages. Now, you must be able to get backlinks from relevant and authoritative sources.
There are plenty of ways to build backlinks. These include submitting guest posts, creating citations and directory listings, and building private blog networks. You must not forget about optimizing your anchor text profile as well. The anchor text you use for your backlinks must be varied to make your profile more natural. It’s a good idea to use not only your main keyword but also LSI terms, naked URL, and generic text.
Keep in mind that on page and off page SEO both have their rightful places in your overall online marketing strategy. You can’t afford to focus one and ignore the other. Instead, these two must complement each other in order to produce optimal results. By sticking to the basics and waiting for results patiently, you can rest assured that your website will climb up the rankings and drive more targeted leads for your business.